Target Audience Discovery Exercise
Your Target Audience Discovery Exercise
Copy the questions below and answer them to discover who your target audience is. Answering these questions will help you craft your marketing messages in a way that will speak directly to your target market and build trust and increase conversions. You may have more than one target audience, and that’s okay. Your goal is to...
7 Things Your Logo Designer Should Be Doing
Have you ever wondered what goes on in the mind of a graphic designer when making your logo? What’s the process? What do they think about? What do they need from you to get it “just right?” How do they ultimately come up with the design that fits your branding concept?Allow me to introduce you to the creative, innovative, roller coaster-like, moving at the speed of light,...
Why You Need to Secure Your Website NOW!
In a nut shell, an SSL (Secure Socket Layer) is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology.
For years, Google has been pushing all website owners towards HTTPS encryption, marking HTTPS websites with a green ‘secure’ padlock icon in browsers to show users that the website is secure....
