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Case Study: Branding, Logo Design, and Website Development for Dianna Flooring

Dallas/Ft. Worth website design project - Dianna Floors & Countertops Website

Client Profile:

  • Client Name: Dianna Flooring
  • Industry: Flooring and Home Improvement
  • Scope: Branding, Logo Design, Website Development


Dianna Flooring, a prominent player in the flooring and home improvement industry, aimed to revamp its brand image, establish a cohesive brand identity, and enhance its online presence. The client was referred by a friend and sought a comprehensive solution, including a new logo, branding materials, and an informative website to educate clients about available flooring, cabinet, and countertop options.


  1. Outdated Branding: The existing branding and logo did not reflect the client’s evolving business and the quality of their products.
  2. Lack of Online Presence: Dianna Flooring had a minimal online presence and required a website that would serve as a valuable resource for potential customers.
  3. Diverse Product Offerings: The client’s extensive range of flooring, cabinet, and countertop materials needed to be effectively showcased and organized on the website.


Dianna Floors & Countertops Logo

To address these challenges, I provided Dianna Flooring with a comprehensive solution that included branding, logo design, and website development:

  1. Branding and Logo Design:

    • I conducted an in-depth analysis of the client’s values, target audience, and business goals to develop a fresh and compelling brand identity.
    • I designed a modern, versatile, and memorable logo to represent the company’s commitment to quality home improvement materials.
  2. Website Development:

    • I designed a user-friendly website that showcased the wide range of flooring, cabinet, and countertop materials available.
    • The website featured an intuitive navigation system, allowing visitors to easily explore product categories, view detailed product information, and request quotes or consultations.
    • An educational blog section was integrated to provide clients with valuable information about home improvement and material selection.
  3. Content Development:

    • I created high-quality, informative content to showcase product features, benefits, and design options. This content was optimized for search engines (SEO) to improve search visibility.
  4. Responsive Design:

    • The website was built to be fully responsive, ensuring optimal user experience on all devices, including mobile phones and tablets.


The project resulted in significant positive outcomes for Dianna Flooring:

  • Enhanced Brand Image: The new branding and logo design provided a contemporary and professional image, aligning with the client’s business values.

  • Informative Website: The website emerged as a valuable resource for clients, providing detailed information about flooring, cabinet, and countertop options.

  • Increased Online Presence: Dianna Flooring experienced improved online visibility, attracting a larger audience and expanding its reach.

  • Improved User Experience: The website’s user-friendly design made it easier for potential clients to explore products and make informed choices.

  • Positive Customer Feedback: Clients praised the client’s new branding and website for its modern look and informative content.


The branding, logo design, and website development project for Dianna Flooring not only met but exceeded the client’s expectations. The revitalized brand image and user-friendly website have empowered the client to effectively educate their clients and showcase their wide range of products. This project has positioned Dianna Flooring for continued success and growth in the competitive home improvement industry.

View the Live site here: www.diannafc.com

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